What is indicated by the term "brand name" in pharmaceuticals?

The term "brand name" in pharmaceuticals refers to the specific name given to a drug by the company that manufactures it. This name is used to market and promote the drug to healthcare providers and the public. It is often distinct from the generic name, which is the scientifically recognized name of the active ingredient in the medication. Brand names can be trademarked and are chosen for their marketability and ease of recognition.

While the chemical compound has its own name, typically based on its molecular structure (this is known as the chemical name), and the universal name (or generic name) identifies the active ingredient regardless of brand, the brand name is specific to a company's product. FDA approval is also not synonymous with the brand name itself; rather, it signifies the drug's safety and efficacy as demonstrated in clinical trials. Therefore, the brand name is a hallmark of the manufacturer's identity and marketing efforts.